Through expert, personalized guidance, we help students uncover their authentic story, build purpose, and launch toward college with confidence.
Results That Speak for Themselves
We are thrilled to report that 100% of our clients secured admission to a top-choice university through Early Decision I (EDI), Early Decision II (EDII), or Early Action!
We believe every student has a story worth telling—and the right guidance can help it shine.
At Launch IV, our mission is simple: to put students first by delivering expert, personalized guidance that sparks action and builds confidence.
Our vision is to be the catalyst that helps every student shape their story, discover their path, and launch toward lifelong success.
Our Core Values
We center every decision on student success.
Student-First
We prioritize the needs, goals, and well-being of our students above all else—helping them grow, thrive, and share their truest selves.
Authentic Story
Every student has a unique story worth telling. We help them express their voice with honesty, confidence, and integrity.
Confident Experts
We bring knowledge and genuine care to every interaction, pairing admissions expertise with curiosity and continuous learning.
Catalyst
We spark growth, momentum, and possibility—empowering students to turn potential into progress and goals into achievements.
When students feel seen, supported, and inspired, the results follow.
We are here to help your student confidently navigate the college search process—and, through resilience, find purpose and growth in developing their personal story.
Amy Miller, Founder & CEO
Recent College Placements Where They’ve Launched
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What Families Are Saying
After our daughter got deferred from her dream school, The University of Virginia, our initial consultant advised us to explore alternative options, claiming there was little we could do. Turning to Amy for a second opinion, she promptly devised a strategy for her to pursue. We fully attribute our daughter’s removal from the waitlist and eventual admission to UVA, to Amy’s insightful guidance and effective plan of action.”
Liz, Parent of Student at University of Virginia, Class of 2027
The entire application process was exciting, fun, stressful, and challenging. But most of all, it was a time of self-growth, self-reflection, and processing, and you truly helped me achieve that. It’s such a wonderful feeling that we got the result we always wanted, but I think our work together was about more than just that. The point is, I know we would not have gotten that result without the team effort, and I sincerely, have you to thank.
James, Student at Cornell University, Class of 2029
We cannot thank you enough for your partnership in navigating such a stressful and statistically daunting process. Your insights, strategic thinking and sincere care for Grace made an enormous difference in our collective experience and in Grace’s outcome.
Jen, Parent of Student at Duke University, class of 2029
Launch IV delivered exceptional results for our family. With Julie’s guidance, our son successfully navigated both the college application process and Division I athletic recruiting, leading to acceptances to top-choice schools on his preferred list and multiple athletic scholarship offers. Julie’s deep understanding of what colleges and athletic programs seek in student-athletes, combined with her strategic and steady approach, made a measurable difference in our son’s success. We are truly grateful for her partnership throughout the process.
Tom, parent of Division I college baseball player, Class of 2030
Our son had traditional college counseling at his boarding school, beginning his sophomore year. His senior year, the counselor suddenly resigned. With a stretch goal for his preferred school, we felt he needed more personal guidance, so we turned to Amy at Launch IV. She quickly earned his trust by listening and understanding his goals and aspirations for college. She learned about his personal interests, and thoroughly evaluated his high school CV. She guided him through a discussion of the reality of applying to highly competitive schools, and helped him create a new list of schools that would challenge him, and fit his criteria for studying finance. Her most influential role was helping him create a personal narrative, and assisting him with the application process in a way that allowed his personality to shine through. We are very grateful to Amy for providing the personal touch and guidance that was instrumental to our son’s success!
Beth, Parent of Student at Wake Forest University, class of 2028
We can’t say enough about Launch IV. Amy’s expertise and guidance during a stressful period were truly invaluable. My son was feeling overwhelmed by the whole college admissions process, not to mention completely stuck on his personal statement and Amy turned things around starting with their very first meeting. My son actually enjoyed their sessions and Amy really took the time to understand who he was as a student, an athlete and an individual. He ended up with essays and an application that were authentic, distinctive and really stood out. He was accepted ED to his first-choice school and we are forever grateful to Launch IV for helping him achieve his goals.
Kelly, Parent of Student at University of Virginia, Class of 2028
Being a business owner while raising three very different children made the college admissions process feel extremely challenging. Amy and her team were exceptional mentors for all three of my kids. They took the time to truly understand each child’s personality, strengths, and needs, and guided them toward colleges that were the right fit for who they are. The entire process was remarkably smooth and as stress-free as possible. Most importantly, my children loved having someone they could trust – someone they could turn to with questions, rely on for support, and count on as a steady, gentle guide throughout the journey.
Mary, parent to three successful Launch IV early admitted students
Every success story begins with a single step. Let’s shape yours.