Admissions Roadmapping & Strategy

We know higher education inside and out. Together, we build a personalized admissions strategy that aligns with your student’s strengths, interests, and long-term goals. Maximizing outcomes through intentional early strategy and balancing reach, target, and likely schools while uncovering hidden-gem options that feel like home.

Academic & Long-Term Planning

Admission success begins long before senior year. We partner with students as early as middle school to choose courses, build skills, explore interests, and create an intentional, goal-oriented plan that supports both wellness and achievement.

Narrative & Essay Development

A powerful personal story can open doors. Through reflection, thoughtful questioning, and expert coaching, we help your student identify compelling themes and bring them to life in essays that feel authentic, unique, and deeply human.

Comprehensive Application Review

With a seasoned team who’ve reviewed thousands of applications, we know what truly stands out. From activity lists to supplemental essays to overall positioning, we offer precise, high-impact guidance to ensure every detail is polished, cohesive, and compelling.

Impactful Extracurricular Development

Your student has interests. We help them transform those interests into impactful projects. Whether it’s launching a community initiative, conducting original research, earning recognition in elite competitions, or publishing meaningful work, we coach students to design and execute purpose-driven projects that build confidence, showcase curiosity, and demonstrate hands-on leadership.

Support for Neurodivergent Learners

Every student deserves to feel seen and supported, and we welcome all types of learners. We work closely with neurodivergent students to cultivate their executive functioning skills, confidence, and self-advocacy—and to identify environments, tools, and pathways where they can thrive.

The college search should be a time of discovery. Not overwhelming stress.

Explore Our Programs

Recommended Resources Application Tools


A resource dedicated to informing and empowering parents through the college process


A trusted source for current news and virtual events


The destination to register for SAT, ACT, or AP exams, as well as practice SAT digital tests (by downloading the Bluebook app)


An application that can be used to apply to more than 1,000 member schools, allowing a more streamlined college application process


Free college planning tools and resources

All trademarks are registered by The College Board, The Common App, Coalition for College, and The Chronicle of Higher Education, which are not affiliated with—and do not endorse—this website.

The Neurodivergent Mind


A nonprofit organization that provides resources for parents and students


A resource that includes a list of universities with initiatives to support neurodivergent students


Summer and pre-college programs, events, and workshops for neurodivergent students

Student Reviews

After our daughter got deferred from her dream school, The University of Virginia, our initial consultant advised us to explore alternative options, claiming there was little we could do. Turning to Amy for a second opinion, she promptly devised a strategy for her to pursue. We fully attribute our daughter’s removal from the waitlist and eventual admission to UVA, to Amy’s insightful guidance and effective plan of action.”

Liz, Parent of Student at University of Virginia, Class of 2027

The entire application process was exciting, fun, stressful, and challenging. But most of all, it was a time of self-growth, self-reflection, and processing, and you truly helped me achieve that. It’s such a wonderful feeling that we got the result we always wanted, but I think our work together was about more than just that. The point is, I know we would not have gotten that result without the team effort, and I sincerely, have you to thank.

James, Student at Cornell University, Class of 2029

We cannot thank you enough for your partnership in navigating such a stressful and statistically daunting process. Your insights, strategic thinking and sincere care for Grace made an enormous difference in our collective experience and in Grace’s outcome.

Jen, Parent of Student at Duke University, incoming class of 2029

I wanted Amy to be one of the first people to know that I was accepted to Notre Dame, because honestly I couldn’t have done it without her. My family and I are so thankful for her constant drive helping me get to where I am today.”

Ann, University of Notre Dame, Class of 2026

Our son had traditional college counseling at his boarding school, beginning his sophomore year. His senior year, the counselor suddenly resigned. With a stretch goal for his preferred school, we felt he needed more personal guidance, so we turned to Amy at Launch IV. She quickly earned his trust by listening and understanding his goals and aspirations for college. She learned about his personal interests, and thoroughly evaluated his high school CV. She guided him through a discussion of the reality of applying to highly competitive schools, and helped him create a new list of schools that would challenge him, and fit his criteria for studying finance. Her most influential role was helping him create a personal narrative, and assisting him with the application process in a way that allowed his personality to shine through. He was ecstatic when he received his early acceptance and proudly shared his application and essays with his younger sister. He offered her advice and guidance about what she should be doing now to prepare to work with Amy on her future applications. We are very grateful to Amy for providing the personal touch and guidance that was instrumental to our son’s success!

Beth, Parent of Student at Wake Forest University, class of 2028

We can’t say enough about Launch IV. Amy’s expertise and guidance during a stressful period were truly invaluable. My son was feeling overwhelmed by the whole college admissions process, not to mention completely stuck on his personal statement and Amy turned things around starting with their very first meeting. My son actually enjoyed their sessions and Amy really took the time to understand who he was as a student, an athlete and an individual. He ended up with essays and an application that were authentic, distinctive and really stood out. He was accepted ED to his first-choice school and we are forever grateful to Launch IV for helping him achieve his goals.

Kelly, Parent of Student at University of Virginia, Class of 2028